Customer relations is something that any person that has been in any corporate CSR position knows it ranks solidly as the very first thing. If you don’t listen to your customers, you won’t have a product to sell. Many larger corporations over time fail to take this into account, thinking that they can produce something that is state-of-the-art and customers will just flock to it. While I’m not saying that this doesn’t happen, it is seldom and rare. It takes a great outside-the-box thinking company to provide customers with such products without listening to them.
This particular video by Jeff Bezos, shows that if you’re not willing to commit to your customers, then you’re at a serious disadvantage. In this video, he highlights some key points.
- Obsess about Customers
- Invent
- Think Long Term
- Always Day #1.
I’ll let the video speak to what it means, if you don’t understand this particular business strategy. But what is important is that once you get past the first two points, the third comes as the corporation matures. And the fourth point is just a circular aspect that redirects you through the same strategy instead of working from a top-down point of view.
If there is ever one thing to take away from all of this, remember that in your corporation regardless of what it does customers are your primary concern. Always.
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