When you’re marketing something you need to realize that as you get younger generations tied directly into the digital age, their attention span is shorter than the previous generations. So if you’re trying to market to them, you have to keep the messages short. Extremely short.
It’s something that I’ve never understood when people [...]
It’s interesting that I was going to Walmart for a little bit of clog removal stuff and I realized that there are two major brands. One is Drano, and the other is Liquid Plumbr.
Since lately, I’ve been in a branding mode and was constantly thinking about a product’s naming it hit me [...]
Image by Will Lion via Flickr
Have you ever noticed that Internet branding is actually very different from your normal offline branding?
Well it is.
Look at the majority of your web applications. The names often do not have a business affiliation, or is anecdotal at best. From large to small (Twitter [...]
Image by bargainmoose via Flickr
Today, I gave a call to a good friend of mine.
We chatted for a while about the financial sector, and we started down the path of what was going on in my life with my online accounting gig. Needless to say, a life of an entrepreneur [...]