When you’re marketing something you need to realize that as you get younger generations tied directly into the digital age, their attention span is shorter than the previous generations. So if you’re trying to market to them, you have to keep the messages short. Extremely short.
It’s something that I’ve never understood when people write out thousands of words in your marketing piece that’s targeted towards an audience that has the attention span of about fifteen or twenty seconds. It just doesn’t quite work. So my personal feelings are that if you’re going to write blog posts do things such as:
- Use bullet points.
- Short paragraphs, not one giant one.
- No more than two-three hundred words.
Believe me, when I say that unless you’re just writing for the sake of writing and people have the time to sit down and read it, it’s really not worth the effort in busting out a huge opinion article that most people will just skim. In this information world, I personally follow on a daily basis over two hundred sites these days. It’s actually impossible for me to read everything so I skim the things that seem to capture my attention and skip the ones that look like they’re long and boring. Call it the Internet age of ADHD.
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