It’s interesting that I was going to Walmart for a little bit of clog removal stuff and I realized that there are two major brands. One is Drano, and the other is Liquid Plumbr.
Since lately, I’ve been in a branding mode and was constantly thinking about a product’s naming it hit me that Liquid Plumbr went Web 2.0 brand a long time ago by dropping the “e”. Just think about it. Flickr, Zoomr, and there’s a whole bunch of other brand names out there that are Internet based and how they’re named today to make them unique. Notice that names these days are two to three syllables for online but if it’s an offline product then more syllables is acceptable. Part of it matches with the fact that you have to take into account domain names. The other is ease of typing.
In any case, I thought it was very interesting that Clorox had it going on back when the Internet wasn’t even a daily occurrence in people’s lives yet. That’s pretty forward thinking if you ask me.