Affiliations

Ben Hwang - Insight Community Expert

In Search of the Purple Squirrel

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It’s interesting that government doesn’t pay attention to the one industry that has the ins and outs on who gets what job.   And that my friend, would be the human resources department.

What’s fascinating about this industry is that while most of the time you think of them as [...]

Why Quality Control is Important

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I really love Chick-Fil-A.  They not only have a wonderful methodology for customer service, but they often double-up on service when it comes to the drive thru.   If you’ve ever noticed, there is usually one person that handles drinks, one person that hands it to you, and several people [...]

Marketing to the Right Audience

I’ve found that one of the biggest mistakes of technical marketers is to assume that your audience know what the hell you’re talking about. The latest Microsoft commercial is a great example of terrible marketing. In “To the Cloud”, the lady is going to the cloud to fix her issues of her family not [...]