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It’s interesting that I was going to Walmart for a little bit of clog removal stuff and I realized that there are two major brands. One is Drano, and the other is Liquid Plumbr. Since lately, I’ve been in a branding mode and was constantly thinking about a product’s naming it hit me [...] Image by Will Lion via Flickr Have you ever noticed that Internet branding is actually very different from your normal offline branding? Well it is. Look at the majority of your web applications. The names often do not have a business affiliation, or is anecdotal at best. From large to small (Twitter [...] Image via Wikipedia One of the things that I’ve never understood about smaller regions and how they market tech sectors is the fact that they don’t play to their strengths. They take a nationally well-known topic and try to compete in the same sector. It’s not that it’s impossible, but it’s more [...] |
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Copyright © 2012 Ben Hwang - All Rights Reserved. |
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