Affiliations

Ben Hwang - Insight Community Expert

Use Correct Domain Registration Methods

One of the worst things you can do as a business that no one has ever heard of is to register your domain name incorrectly. Here’s a great example. One of the first things I do when I do business with someone new is look at their website. If it’s shoddy, then I probably [...]

Don’t Just Leave Your John Hancock Anywhere

Image via Wikipedia

I sign a lot of legal documents in the contracts and deals that are forged for my web based accounting business. But there’s one thing that I’ve noticed where a lot of creative types are not careful with when it comes to newsletters and websites. When it comes to [...]

Liquid Plumbr Was Brand 2.0 Long Ago

It’s interesting that I was going to Walmart for a little bit of clog removal stuff and I realized that there are two major brands. One is Drano, and the other is Liquid Plumbr.

Since lately, I’ve been in a branding mode and was constantly thinking about a product’s naming it hit me [...]

Internet versus Traditional Branding

Image by Will Lion via Flickr

Have you ever noticed that Internet branding is actually very different from your normal offline branding?

Well it is.

Look at the majority of your web applications. The names often do not have a business affiliation, or is anecdotal at best. From large to small (Twitter [...]