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Ben Hwang - Insight Community Expert

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Use Correct Domain Registration Methods

One of the worst things you can do as a business that no one has ever heard of is to register your domain name incorrectly. Here’s a great example. One of the first things I do when I do business with someone new is look at their website. If it’s shoddy, then I probably [...]

Family Business

Image by Getty Images via Daylife

When it comes to family, it comes before all.

Except in business.

People sometimes forget that your business of thirty or more years could be all for naught if you hand the reins over to someone that doesn’t want the same for the business. Driven [...]

Liquid Plumbr Was Brand 2.0 Long Ago

It’s interesting that I was going to Walmart for a little bit of clog removal stuff and I realized that there are two major brands. One is Drano, and the other is Liquid Plumbr.

Since lately, I’ve been in a branding mode and was constantly thinking about a product’s naming it hit me [...]

Internet versus Traditional Branding

Image by Will Lion via Flickr

Have you ever noticed that Internet branding is actually very different from your normal offline branding?

Well it is.

Look at the majority of your web applications. The names often do not have a business affiliation, or is anecdotal at best. From large to small (Twitter [...]

Doing Right By Your Business

Image by bargainmoose via Flickr

Today, I gave a call to a good friend of mine.

We chatted for a while about the financial sector, and we started down the path of what was going on in my life with my online accounting gig. Needless to say, a life of an entrepreneur [...]