I’ve found that one of the biggest mistakes of technical marketers is to assume that your audience know what the hell you’re talking about. The latest Microsoft commercial is a great example of terrible marketing. In “To the Cloud”, the lady is going to the cloud to fix her issues of her family not [...]
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One of the worst things you can do as a business that no one has ever heard of is to register your domain name incorrectly. Here’s a great example. One of the first things I do when I do business with someone new is look at their website. If it’s shoddy, then I probably [...] Image via Wikipedia I sign a lot of legal documents in the contracts and deals that are forged for my web based accounting business. But there’s one thing that I’ve noticed where a lot of creative types are not careful with when it comes to newsletters and websites. When it comes to [...] When you’re marketing something you need to realize that as you get younger generations tied directly into the digital age, their attention span is shorter than the previous generations. So if you’re trying to market to them, you have to keep the messages short. Extremely short. It’s something that I’ve never understood when people [...] It’s interesting that I was going to Walmart for a little bit of clog removal stuff and I realized that there are two major brands. One is Drano, and the other is Liquid Plumbr. Since lately, I’ve been in a branding mode and was constantly thinking about a product’s naming it hit me [...] |
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Copyright © 2012 Ben Hwang - All Rights Reserved. |
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