Affiliations

Ben Hwang - Insight Community Expert

Internet versus Traditional Branding

Image by Will Lion via Flickr

Have you ever noticed that Internet branding is actually very different from your normal offline branding?

Well it is.

Look at the majority of your web applications. The names often do not have a business affiliation, or is anecdotal at best. From large to small (Twitter [...]

Smaller Regional Marketing Need to Focus on Niches

Image via Wikipedia

One of the things that I’ve never understood about smaller regions and how they market tech sectors is the fact that they don’t play to their strengths. They take a nationally well-known topic and try to compete in the same sector. It’s not that it’s impossible, but it’s more [...]